“/DRIVE celebrates the culture of cars, taking our audience on the road, to the races, to the factories, to the studios—and to other places car lovers have always wanted to go, but never had the chance.”
/DRIVE is the first automotive media brand created for the digital media world. With DNA from Next New Networks, one of the very first Internet video network companies, we literally wrote the playbook YouTube now uses to advise its original programming partners.
We built /DRIVE to be the automotive brand we've always wanted: To create hit shows no one else was making. To cultivate a relationship with our audience that mirrored the way we, as car enthusiasts, wanted to be courted. To tell the stories, go to the places, and show things no one else would show. And to make it available in ways we wanted — with access no traditional media brand could deliver.
For over five years, the team that's come together to create /DRIVE has lived, breathed, and loved sharing our passion for automotive with the online world. We've had many victories. Some failures. But one thing is clear: We are the children of the digital world and we know how to attract, impact and own the hearts, minds, and passion of our fans. Whether we're writing for blogs, posting in forums, sharing photos via social media, or delivering stories in video, our team gets this world like no one else.
/DRIVE, has exploded with a very desirable audience, in a way few traditional media brands can dream. Now, we're on the precipice of turning this passion project into a profitable business through a careful diversification of products and revenue-stream opportunities.